Building the Brand
Bateel, a journey of transformation and creation, forging an enduring legacy of innovation, delighting discerning consumers of fine food around the world. Bateel elevated a revered ancient fruit to gourmet delicacies and created a luxury retail experience that launched an entirely new market, a market for the gourmet dates and date products.
Bateel produces exceptional quality organic dates. This is the foundation for developing Bateel’s world-renowned gourmet range, offered in Bateel luxury boutiques and other premium retailing channels.
Bateel’s market leadership position as a purveyor of fine food is anchored on its strategy of developing innovative high-quality products. An ethos supported by research, production assets and collaborations with other fine food innovators. These investments enable Bateel to continuously enhance the existing range, adding new products to the portfolio, which include date inspired creations, such as date-balsamic vinegar, flavoured date dhibs and sparkling date juice.
One of the leading purveyors of gourmet food experiences, Café Bateel is a celebration of culinary inspiration. Taking the brand beyond gourmet products, Café Bateel represents the ultimate Bateel experience, providing a warm and sophisticated ambiance where you can enjoy extraordinary cuisine.
Café Bateel is recognised for exquisite quality, heartfelt hospitality and gourmet food located in premium commercial and residential districts
Taste the Difference
Reinforcing the earth-to-plate connection, our menus combine Middle Eastern essence with Mediterranean diversity. With premium, natural flavours as the foundation of every dish.
Our award-winning chefs have an unwavering commitment to produce the highest quality dishes sourcing only the finest ingredients to create Mediterranean inspired menu.
A Heritage of Excellence
Like the word ‘bateel’ itself – which refers to the young offshoot of a date palm that can be used to grow into a new tree – the company continues to forge new culinary frontiers. Bateel has evolved from its origins as a pioneer in the gourmet date market to a leader in the international luxury food sector.
- 1936Propagation of the first Bateel farm
- First Bateel Boutique launched in Riyadh, KSA1991
- 1992First Bateel Boutique launched in Dubai, UAE
- Bateel invents the Date Chocolate2000
- 2002First Franchise Boutique opens in Jordan
- Bateel forays into Travel Retail with Dubai Duty-Free2004
- 2004First Bateel Boutique launches in London, UK
- Launch of Café Bateel in Dubai, UAE2007
- 2007Introduction of premium FMCG brand Jomara
- Bateel wins the Arabian Business Achievement Award for ‘Business of the Year’2008
- 2011First combined Bateel Boutique and Café opens in Riyadh, KSA
- Café Bateel opens in Abu Dhabi, UAE2013
- 2015Bateel partners with LVMH to enable international expansion
- First Bateel Boutiques and Cafés open in Kuwait and Oman2016
- 2017Bateel continues expansion into GCC. The first USA Franchise Boutique opens in Michigan
- Bateel selected as Official Licensee of dates for Expo 20202018
Bateel Across the Globe
A homegrown brand with international acclaim, Bateel has a presence worldwide.
Notable Awards and Accolades
Bateel International’s commitment to excellence and passion for quality is consistently recognised and celebrated across multiple platforms and agencies both local and international.