In recent years, Bateel has partnered with some of the world’s most prestigious events, from the Formula One in Jeddah to international golf tournaments and global summits. As a homegrown Saudi brand with international success and recognition, Bateel has proven to be an ideal hospitality partner for major events in the Kingdom, particularly those with an international audience.
Aramco Team Series
Bateel partnered with the Aramco Team Series, a high-profile ladies’ golf tournament, across its global tour from Singapore to Saudi Arabia. The collaboration included gifts for VIP guests and championship winners, as well as catering services for the events in Riyadh and Jeddah.
Bateel’s brand was seen by the world, with logo placement on banners across the green at prime holes, as well as hospitality areas.
Saudi Arabian Grand Prix
Working closely with the Saudi Motor Federation, Bateel featured prominently at the 2021 and 2022 editions of the Saudi Arabian Grand Prix in Jeddah. This included an airport welcoming service of Saudi coffee and Bateel organic dates, as well customised gifts, to all VIPs and teams.
Catering services were provided to Race Control and F1 Paddock Club, enjoyed by the likes of Max Verstappen and Lewis Hamilton. Bateel also contributed VVIP gifting, with celebrities such as Justin Bieber and Gordon Ramsay discovering the brand’s famed organic dates and handcrafted chocolates.
A varied calendar of events
At another motorsport event, the Formula E championship for electric cars, Bateel provided catering for the closing ceremony and VIPs. Bateel has featured in two major equestrian events – the Saudi Cup and the Saudi Arabian horse festival (Ubayyah). For the latter, Bateel opened a pop-up restaurant and provided gifting for the VIP and Royal Level.
Bateel also has a proven track record at trade events, offering full catering services and gifting to over 1,000 VIPs and royals at the World Travel & Tourism Council Summit and a pop-up restaurant at the World Defense Show, both in Riyadh.
Ubayyah – Saudi International Festival for Arabian Horses
World Defense Show
The Cliff Experience
World Travel & Tourism Council
Forbes Middle East Women’s Summit